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Amazon.com Pricing Scam? Price Goes Up After Book Put Into Wish List?

This could be my imagination.  I could be fooled by randomness.  I don't know.  Right now, I want answers. (UPDATE: In contact with Amazon.com people.  Will report my results.)

I added Heuristics and Biases: The Psychology of Intuitive Judgment to my wish list.  It cost $37 at the time.

A day or two later, the price had increased to $40.  I still didn't buy it.  A couple of days later, the price increased to $45.90.  After a week of the price remaining constant, I ordered the book.  This was on Friday.

Today I went on Amazon, and see the book now costs $36.72.  I'm livid.  Friday's order was already  processed, so I can't cancel it.

Do they have some sort of pricing algorithm that increases the costs of items placed in your wish list?  In other words: To get me interested, show me a lower price.  Once I show interest by adding it to my Wish List, increase the price? 

Has this happened to any of you?

Whatever the case, I am not pleased.  I am going to contact Amazon immediately.  At the very least, I expect to receive an $10 credit to my account.

Oh, and at $36.72, Heuristics and Biases is a freaking steal.  It's a good deal at $45.90, when you consider the hundreds of hours that go into compiling so much information.  Still, ten bucks saved is ten bucks earned.

UPDATE: Removed pending my formal investigation.

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