I do not oppose lawyer marketing or lawyer advertising. I even respect a certain amount of hustle. There's a line between hustle and shyster-scum-bag-shameless-slime-ball, though. Kirk Bernard crossed it.
After a car crash nearly killed someone's child, Kirk Bernard wrote a blog post:
Washington Car Crash Kills Couple from Vancouver and Critically injures Son
A five-year-old Vancouver boy and his parents were in a serious car accident in Washington on Sunday near Chelan. The boy is in critical condition in a Seattle hospital and the crash claimed the life of his parents.
At Bernard Law Group, we handle Seattle personal injury lawsuits that are the results of auto accidents in Washington State every day. Call our attorneys at 1-800-SCUM-BAG. We are available 24 hours a day, 7 days a week.
...
If you are seriously injured in an accident, or someone you know is injured or possibly even killed, call Seattle's skilled personal injury attorneys at Bernard Law Group, 1-800-SCUM-BAG. We can help you immediately. All e-mail and form submissions will be responded to by a qualified and knowledgeable member of our firm within 24 hours. Call our toll-free number 24 hours a day, 7 days a week and we promise to respond immediately.
I am not going to link to his post, as that would give him Google juice. However, anyone wondering whether they should hire Kirk Bernard should consider whether you want such a slime ball representing you. For some, he might be the right guy.
Then again, anyone who seeks to shamelessly profit from someone's misery would certainly gleefully profit from yours.
When I hire a lawyer, I want someone with class, decency, and empathy. Anyone who would make that blog post lacks all three. I don't know Kirk Bernard, but I wouldn't trust him to represent me in a parking ticket dispute. Consider yourself warned.
